Hi – my name’s Mike Baker, and I’ve lived full-time here in Truckee for nine years.
Mike Baker
Elevation Works
As a Truckee local, I understand the challenges and opportunities that come with running a business in our unique mountain community. Our area’s distinct seasonal patterns, tourist-driven economy, and tight-knit local market require a specialized approach to digital marketing and web presence. I help local businesses thrive by combining proven digital strategies with deep local knowledge.
Website Design By Locals—For Locals
Your website isn’t just a digital business card – it’s the first impression potential customers and clients have of your business. Elevation Works works with you to build websites that reflect the natural beauty and outdoor lifestyle of our Truckee Tahoe region while driving real business results. Our website design approach features:
- Custom designs that showcase your brand’s unique connection to our mountain community
- Built-in SEO features to attract both local customers and visiting tourists
- Easy-to-use content management systems that you can update yourself
- Integration with booking systems, online stores, and other business tools
- Lightning-fast loading speeds – essential for visitors using resort WiFi or cellular data
- Mobile-optimized layouts that work seamlessly on smartphones and tablets
Local SEO: Standing Out in the Truckee Tahoe Market
Putting your best foot forward online is crucial for local businesses, especially in a market that serves both year-round residents and seasonal visitors. Our local SEO services ensure your business appears in search results when it matters most, and include:
- Optimization for “near me” searches and local keywords
- Google Business Profile optimization to appear in local map results
- Location-specific content strategy targeting both locals and tourists
- Seasonal keyword targeting to capture high-value tourist traffic
- Local business directory management and citation building
- Review management strategies to build trust with potential customers
Email Marketing That Keeps Customers Coming Back
Stay connected with your customers throughout the year, whether they’re local residents or seasonal visitors. Elevation Works specializes in email marketing campaigns that maintain relationships and drive repeat business, including:
- Seasonal campaign planning aligned with local events and peak periods
- Targeted messaging for different customer segments (locals vs. visitors)
- Automated welcome sequences for new subscribers
- Newsletter templates that reflect your brand and our mountain aesthetic
- List growth strategies to capture emails during peak seasons
- Performance tracking and campaign optimization
Sales Funnels Built for Our Local Economy
Is your business leaving money on the table? Convert more website visitors into paying customers with sales funnels designed specifically for Truckee Tahoe businesses. We understand the seasonal nature of our market and create funnels that maximize opportunities during peak periods while maintaining steady business year-round. Components include:
- Custom landing pages for specific products or services
- Lead magnets tailored to both local and tourist interests
- Automated follow-up sequences that nurture leads into customers
- Booking and appointment systems integration
- Upsell and cross-sell strategies for additional revenue
- Analytics and tracking to optimize conversion rates
The Local Advantage: Why Work with a Truckee-Based Digital Marketing Professional
Understanding Our Unique Market
As a Truckee local, I bring more than just technical expertise to your project. I understand the seasonal ebbs and flows of our market, the different needs of locals versus visitors, and the unique challenges of doing business in a mountain town. Elevation Works’ superpowers include:
- Deep knowledge of local consumer behavior and preferences
- Understanding of seasonal business patterns
- Familiarity with local events and peak periods
- Connection to the local business community
- Insight into what works (and what doesn’t) in our market
Personal, Face-to-Face Service
It’s not hard to find digital services professionals these days, but unlike out-of-area agencies that can be in Sacramento, the Bay Area…or Bangalore, Elevation Works is rooted right here in Truckee Tahoe. We can meet in person to discuss your project, and I’m always available when you need support or updates. Your local business advantages include:
- In-person consultations and project meetings
- Local phone and email support
- Quick response times to urgent issues
- Regular check-ins and progress updates
- Long-term partnership approach
A Partner in Your Business Growth
My goal is to be more than just a service provider–I want to be a trusted partner in growing your business. I take the time to understand your specific challenges and opportunities, creating customized solutions that deliver real results:
- Comprehensive business analysis and strategy development
- Regular performance reviews and strategy adjustments
- Proactive recommendations for improvement
- Integration with your existing marketing efforts
- Long-term growth planning and support
Investment in Your Digital Success
I believe in transparent pricing and value-based packages that deliver real returns on your investment. While every project is unique, I offer several standard service packages as starting points:
Essential Digital Presence
- Custom website design and development
- Basic local SEO setup
- Google Business Profile optimization
- Monthly maintenance and updates
Perfect for: New businesses or those needing a digital refresh
Growth Accelerator
- Everything in Essential Digital Presence
- Advanced local SEO campaigns
- Email marketing setup and management
- Basic sales funnel development
Perfect for: Established businesses ready to grow
Complete Digital Marketing Suite
- Everything in Growth Accelerator
- Advanced sales funnel development
- Comprehensive content strategy
- Regular strategy consulting
- Performance tracking and optimization
Perfect for: Businesses seeking maximum digital impact
Getting Started: Your Path to Digital Success
Ready to take your Truckee Tahoe business to the next level? Here’s how we can start working together:
Initial Consultation
Let’s meet for coffee and discuss your business goals. I’ll learn about your challenges and opportunities, and share how I can help you achieve your objectives.
Strategy Development
Based on our discussion, I’ll create a customized digital strategy that aligns with your business goals and budget.
Implementation
Once we agree on the approach, I’ll begin implementing your digital marketing solutions, keeping you informed every step of the way.
Ongoing Optimization
Digital marketing is never “set it and forget it.” I’ll continuously monitor and optimize your digital presence to ensure you’re getting the best possible results.
Contact Us Today
Let’s talk about how we can grow your business together. As a fellow member of the Truckee Tahoe community, I’m committed to helping local businesses thrive online.
Click the big blue button below to schedule a free consultation today, and let’s start building your business’s digital success story.